David’s Bridal “What’s on Brides’ Minds” Survey Unveils New Traditions of Today’s Bride
Conshohocken, PA (PRWEB) January 13, 2011
To mark the New Year’s arrival, many follow the adage “out with the old and in with the new,” and brides-to-be are no exception to this tradition. Following the flurry of engagements from Thanksgiving to New Year’s, the fifth annual “What’s on Brides’ Minds” survey by David’s Bridal – the nation’s leading and most trusted bridal authority – reveals that there are some new twists changing up the tried-and-true wedding rituals.
Additionally, smaller budgets continue to be the norm, and brides-to-be are feeling more financially secure despite the economic climate. Today, more than half of brides (54%) have decreased their bottom-line wedding expenditure due to the economy, which is an improvement from the 68% who tightened their budgets last year. In fact, 45% of respondents plan to spend less than $ 10,000 on their nuptials. Regardless of the effects of a still unstable economy, the outlook for 2011 weddings is positive, as brides adjust to changes in both their budgets and trends.
“Today’s bride may still be budget-conscious, but that’s not stopping her from revamping past traditions to create the one-of-a-kind wedding she’s always dreamt about,” said Brian Beitler, Chief Marketing Officer for David’s Bridal. “As the nation’s leading retailer dressing one out of every three brides, David’s Bridal continues to help her look her absolute best with new and affordable designs that are always high quality and fashion-forward for that unforgettable day.”
Vows Go Viral
A paperless wedding invitation isn’t the only way weddings are saturating the digital world, as couples look to showcase their weddings online.
Facebook Official: Nearly half (48%) of brides-to-be update their Facebook with new name or relationship status within a day of taking their vows.
YouTube Sensation: 2 in 5 (44%) brides are interested in doing whatever it takes to get their fifteen minutes of YouTube fame, like a choreographed dance down the aisle or first dance.
The New Bridal Elopement
Over-the-top weddings are becoming a thing of the past, and brides are now opting for more intimate affairs that will allow them to save for the ever after.
Less is More: Nearly 9 in 10 (89%) brides have considered having a small wedding, with 80% saying their reason for considering the smaller ceremony is to save money.
How Small is Small?: 80% of brides-to-be believe a small wedding is 50 guests or less and almost half (44%) define it as a wedding with 30 or fewer guests.
Nuptial Necessities: Of those who had to reduce their budgets, 61% said the wedding planner was the first to go, followed by d